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Winning at WinCo

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Yerbae and volume leader, WinCo, have partnered together on an incredible opportunity through the remainder of Q1.

Effective March 3rd, WinCo Foods will place Yerbae in the front entryway of 119 locations with a pallet display. This is typically only reserved for Coca Cola and Pepsi Cola brands.

In addition to the entryway display, WinCo has authorized a new sku, Black Cherry Pineapple, that will be launching alongside this exciting opportunity!

“Starting as an in & out item in Southern California, to now a permanent placement leader within our category, Yerbae's journey has been absolutely incredible. This partnership extends nearly two years now, and we truly appreciate WinCo’s support and constant belief in our amazing brand,” said John Blair, Executive Vice President.

To kick off this event, Yerbae's field teams will place 100 or more cases throughout 119 locations over the next couple weeks. The brand's growth has been explosive since initially authorized in late 2018, and now on pace to exceed an additional 150% growth inside of 2021.