PLANT-BASED Enhanced Sparkling Water
Yerbaé is a great-tasting, zero-calorie, PLANT-BASED beverage that is breaking new ground in the energy drink market. Since it launched in 2017, the company has grown from $834K net sales in its first year of business to $3.6M net sales in 2019. The brand is successfully aligning with prominent retailers across the country like Sprouts Farmers Market, Walmart, Target, CVS, Stop N Shop, WaWa, Jewel, Circle K, Canteen, Raley’s, Bristol Farms, Hyvee, Meijer, and many more.
Reasons to Invest
- Since our launch in 2017, we have sold more than 10M+ cans to consumers across the country. Our company has grown 333% in net sales since 2017
- Energy Drinks account for almost $14 Billion in sales annually and we are revolutionizing the space with our PLANT-BASED beverages
- Our team of beverage industry leaders have experience building some of the leading brands in the industry as formerly a part of their executive management: SoBe (sold to Pepsi Cola); Fuze Beverage (sold to Coca Cola); Nos Energy Drink (sold to Coca Cola); Muscle Milk (sold to Hormel)
Consumer behaviors are changing and they are looking for a healthier beverage experience
They say you are what you eat and recent trends indicate that it may be time to amend that to include “… and drink.” Today’s health-conscious consumers are seeking products that will benefit their minds and bodies. Food and Beverage Insider recently cited 65% of consumers want functional benefits from their food and drinks. This shift in consumer preferences has led to a decline in market share for soft drinks.
Consumers are looking for something new, in particular, alternatives to high-sugar containing soda and energy drinks. Flavored sparkling water products have emerged, but the lack of flavor and function doesn’t satisfy a large segment of consumers.
PLANT-BASED Energy Drink with The Simplicity of a Sparkling Water
Yerbaé brings together the best of both worlds by harnessing the benefits of Yerba Mate and White Tea, and blending it with an effervescent blend of sparkling water. By harnessing the power of PLANT-BASED energy, we’ve created a pioneering beverage bursting with flavor and functionality. It delivers digestive support, boosted metabolism and cardiovascular health, and increased physical endurance.
With more and more consumers looking to lead healthier lifestyles globally, Yerbaé will plug right into almost any healthy diet as our products are non-GMO, vegan, gluten-free, keto friendly, whole 30 Friendly, and Kosher certified.
Our products are zero calorie, carbs and sugar. Yerbaé is a great alternative for consumers seeking a healthy choice outside of the outdated binary options of bland sparkling water and sugary soda/energy drinks.
Most of our competition uses artificial or synthetic ingredients and generally lack transparency surrounding the actual makeup of their product.
Energy drink and Sparkling Waters combine for a $17.5B marketplace
Between the sparkling water and energy drink categories, which are worth $3.5B and almost $14B respectively, Yerbaé is tapping into a potential combined market of more than $17B (source).
And as the soda beverage market contracts, Yerbaé will be able to successfully target many of these consumers looking for alternatives. We believe Yerbaé is well positioned to meet the needs of consumers looking to abandon existing brands in favor of a more functional and healthier option.
First 6 months we have sold $2.49M net sales in 2020, we grew through COVID-19 challenges
Since launching in 2017, we have sold more than 10,000,000 cans across the country. Many of our customers have come to rely on our delicious PLANT-BASED beverages.
*Source: Nielsen, 28 weeks ending 7/11/2020. Total US Convenience dollar Revenue % Growth
Every year, we’ve increased the number of new retail partners and we continue to grow within our current retailers. Examples of our retail partners are Sprouts Farmers Market, WaWa, Circle K, Walmart, Safeway, Albertsons, Winco and Jewel.
Recently we entered into a national rollout program with the Compass Group for one of their largest segments of business — an estimated 10K new locations in the next 2 years.
The future is bright as Yerbaé has started new relationships for distribution with Pepsi of New York and Pepsi Bottling of North Carolina, South Carolina and parts of Maryland, Virginia and Delaware.
We are also selling direct to consumers, on our website, and through Amazon. Yerbaé has experienced a YoY growth of 237% (as of June ‘20) on Amazon alone. We expect that our D2C business will continue to climb as consumers are shopping more from home.
The Business Model
Omni-channel revenue streams
Our diversified revenue stream has helped us weather the storm through the pandemic and our overall business has grown 31% Net Sales (January to June 2020 vs. January - June 2019). We have four main revenue sources:
50% of our revenue is sourced through DSD channel (Direct Store Delivery):
Local distributors like Budweiser or Miller that deliver our product to local retailers in their home markets
22% of our revenue is sourced through Broadline distributors:
This segment operates as a secondary warehouse and delivery system for retailers
18% of our revenue is D2C (Direct to Consumer):
Amazon, Shopify, or other web-based platforms that will deliver product direct to the consumer
10% of our revenue Direct to Retailer:
Retailers that buy the products directly from us
Gross Margin is very important in the beverage industry and we pride ourself on constantly working to streamline our operations. Currently we are at a 50% gross margin.
What We Do
Simple ingredients for a healthy, functional beverage
We created Yerbaé with all non-GMO and Kosher ingredients powered by plants to give consumers an uplifted feeling without the crash of most energy drinks.
Yerba Mate has many known benefits:
- Greater energy
- Mental focus
- Reduced fatigue
- Weight loss
- Antioxidant activity
- Enhanced sports performance
Today, Yerbaé offers 2 primary product lines:
- 12oz OG- Yerbaé’s original unsweetened sparkling water formula served in a fun sleek can. With zero sugar and zero calories, it offers a lighter flavor and 100mg of caffeine. It’s the perfect size to kick your morning off with or for that afternoon “pick me up”. Also makes a great zero calorie mixer for that evening cocktail (for those over 21!).
16oz- This platform was created for those individuals who want fuller bodied flavor and a bigger boost to get through those long days and tough workouts. It offers a much bolder flavor using NonGMO stevia as the sweetener. You’ll also get a boost from 160mg of caffeine.
Before Yerbaé was created, the founders created one of the largest recycling companies in the U.S! You will only ever find Yerbaé in the most recycled beverage container: aluminum cans (source).
An experienced ownership and management team with a long list of successes
Our team has a combined 120+ years of experience in building successful companies. We are quite diverse in our background with experience that includes building companies from the ground up through eventual exits and participating at management levels of some of the most exciting brands in the industry:
- Vintage Tech Recyclers (sold to Kuusakoski US) - Karrie Gibson (Founder)
- Sprouts Farmers Market- Publicly Traded Company (SFM) - Kevin Easler (Co-Founder)
- SoBe (sold to Pepsi Cola) - Todd Gibson & John Blair (Management)
- Fuze Beverage (sold to Coca Cola) - Todd Gibson & John Blair (Management)
- Nos Energy Drink (sold to Coca Cola) - Todd Gibson & John Blair (Management)
- Muscle Milk (sold to Hormel) - John Blair (Management)
Our founders and investors are plugged in and add tremendous value that stimulates our continued growth. This will allow us to reach heights that wouldn’t have been possible without their knowledge and connections.
A drink that is meeting our times
It’s obvious to all of us that people are taking their health more seriously, and we believe that Yerbaé will be one of the leaders in this revolution toward healthier, functional beverages.
Using our extensive relationship and industry connections we will continue to gain new opportunities with the most important players in distribution and retail. We are also very proud of our revenue growth and our continuous business improvements.
We have recently updated our packaging design and launched additional delicious flavors to our portfolio of products. For our complete list of current flavor, visit our website Yerbae.com
Now is the time to jump into our historically fast-growing PLANT-BASED healthy beverage company and join in on this great opportunity.
Meet Our Team
Co-Founder, COO, Director
KARRIE GIBSON believes that integrity, honesty, and hard work are key traits for growing a successful business. She has overcome numerous challenges along her entrepreneurial journey by staying focused on a vision, handling issues head-on, and surrounding herself with quality people. Her strong research orientation, emphasis on effective team leadership, board experience, and unique problem-solving approach have served her well in creating a winning company culture. It is this same tenacity and commitment to excellence that helped her launch YERBAÉ ENHANCED SPARKLING WATER and will ensure its status as a leader in the beverage industry.
Co-Founder, CEO, Director
TODD GIBSON is an accomplished beverage industry entrepreneur, innovator, business builder, and sales leader who, in partnership with his wife, Karrie, is growing the Yerbaé Enhanced Sparkling Water brand. To this venture, he brings laser-sharp customer focus, a rock-solid work ethic, and depth and breadth of experience in business development, marketing, merchandising, vendor management, and operations. Having helped build three companies from the ground up that were sold to Coca Cola and Pepsi, Todd knows what it takes to successfully bring a product to market in the highly-competitive functional and wellness beverage industry.
Vice President of Business Development
Seth is an accomplished Beverage and Electronics industry entrepreneur. Using his leadership skills in sales management and his fearless nature for hunting he is Yerbaé version of the ultimate fighter for new retailers and customers. He also loves Twinkie's.
Executive Vice President
John Blair is an industry icon with well over 40,000 hours of expertice in the beverage industry. John has lead several organization to a strong path of success. Some of his greatest accomplishments is building and selling some of the most iconic brands in the beverage industry. Specificly: Mystic, SoBe, Fuze, NOS, Mustle Milk. John is the leader of the field organization here at Yerbaé and has worked with Todd and Karrie for almost 20 years.