Todd’s passion for beverages started more than 20 years ago while working for a beer distributor in Detroit. In addition to managing and launching several businesses in the industry, Todd has also worked for some of the biggest beverage brands in the world including SoBe, Monster, Fuze, NOS, Coca Cola, and now Yerbaé.

Karrie created and sold one of the largest electronics recycling companies in the US; a company she started in her basement that grew to 300 employees and over one billion pounds of recycled material. Soon after selling, she started the journey to clean up her diet. Karrie knew cutting out sugary energy beverages was a good place to start. That is when Yerbaé was born.

Meet YERBIE the FROG - the spirited ambassador of Yerbaé. Yerbie embodies the timeless resilience of an ancient species that has gracefully adapted to change over the years. This friendly amphibian is not only a charming character but also a symbol of our brand's core values.

Yerbie is a beacon of trustworthiness and approachability, ensuring that every encounter with our brand is a delightful experience. As a non-human character, Yerbie transcends any specific race or social demographic, making him universally lovable and relatable to all.

Our eco-conscious mascot is deeply committed to sustainability and caring for the environment. Yerbie's mission goes beyond being a delightful character; he takes on the crucial role of an ambassador, educating consumers about our Clean Energy Beverage in a light-hearted and amusing manner. By following Yerbie's adventures, customers will not only enjoy the product but also gain insights into the positive impact it has on both their energy levels and the environment.

Join Yerbie on this exciting journey as he leads the charge in promoting a healthier and more sustainable lifestyle and future.