A clean beverage that provides a purpose in people’s lives.
That was the vision.
In 2017, Todd and Karrie Gibson embarked on a journey to share their vision with the world, searching the globe for the right ingredients and flavors.
From this journey grew Yerbaé, an industry pioneer that is re-introducing the work to an ancient and highly revered herb called Yerba Mate, one of the signature ingredients in Yerbaé. Yerba Mate helps transform this delicious sparkling water into an enhanced experience that stimulates the body yet focuses the mind with naturally occurring caffeine. Caffeine from Yerba Mate is released smoothly and gently into the system, without the jittery side-effects typically associated with caffeine-infused beverages.
By combining Yerba Mate with our premium ingredients and flavors, we provide customers with an uplifting experience that caters to any lifestyle. Todd and Karrie are uncompromising when it comes to delivering an elevating experience with clean, nutritional benefits.
All our drinks are zero calorie, no sugar, non-GMO, and gluten free.
We are excited for you to experience the high-quality and functional benefits of Yerba and hope you love it as much as we do.
Todd and Karrie
Todd Gibson | Co-Founder & CEO
Todd’s passion for beverages started more than 20 years ago while working for a beer distributor in Detroit. In addition to managing and launching several businesses in the industry, Todd has also worked for some of the biggest beverage companies including SoBe, Monster, Fuze, NOS, Coca Cola, and now Yerbaé.
Karrie Gibson | Co-Founder & COO
Karrie created and sold one of the largest Electronics Recycling Companies in the US that she started in her basement and grew to 300 employees and over 1B pounds of materials recycled. It was soon after selling that she started on the journey to clean up her diet! As a long-time energy drink consumer, Karrie knew it was the best place to start. That is when Yerbaé was born!